EXPORT DIVERSIFICATION IN TERMS OF COUNTRIES AND PRODUCTS: AN ASSESSMENT OF MERSIN PROVINCE IN TURKEY

While the globalization process makes world a big market without borders, it offers important opportunities to economies. On other hand, increases risk of fragility for economies that cannot manage properly. If export mix is dependent on small number products and markets, balance economy may deteriorate when there problem specific these or markets. In this direction, aimed reduce economic political risks arise from being several markets with diversification in exports. Of course, first all, necessary determine whether such situation exists not. study, product concentration level Mersin province Turkey was determined by using Concentration Ratio Gini-Hirschman Index. The findings showed exports at highest country medium level. It has been observed concentration, which had an increasing trend between 2011 2014 both decreasing 2014-2020 period. agricultural sector, accounts more than half Mersin's exports, option diversity turning processed diversifying geographical indications, branding innovative should be considered.